Perfect the Art of Pinterest Pin Sizes
Pinterest is a beautiful, crowded world of DIY projects to tackle, recipes to make, and put-together outfits to wear. Images aren’t just king on this social media platform—they’re the supreme alien...
View ArticleHow to Organize Photos: Naming Conventions (and More!) for Your Digital Images
Wondering how you’ll ever find that one photo you need in your mess of amazing images? Then consider us your white knight, out to thwart the dreaded disheveled photo library with some naming...
View ArticleInstagram Stories: The Fun and Fleeting Way to Boost Your Brand
Just when you thought you had a handle on all of the must-do’s of the social media sphere, something even newer, hipper, and absolutely essential comes along. Enter: Instagram Stories. This new feature...
View ArticleCreate a Winning Circle Logo with Our Curved Text Tool
One of the most common shapes in the natural world is the circle: the rings around Saturn, the yellow center of a daisy, the ripples that are formed from a pebble tossed in water. There’s something...
View ArticleCreate Your Best Profile Pic
In the world of social media, nothing’s more important than your profile pic. It’s the first thing that everyone sees, so having a good one will help you make a positive first impression. But what...
View ArticleMake a Facebook Cover with Design Templates
With over one billion unique monthly visitors, Facebook is the largest social network out there. And your Facebook cover photo is the first thing your page visitors see, so it’s kind of a big deal....
View ArticleSpice Up Your Branding with Secondary Color Palettes
Have your eyeballs gone numb from staring at the same brand colors over and over again? Your periwinkle/lemon combo could be objectively da bomb, but by now you’re so exposed to it, it’s become too...
View ArticleSocial Media Marketing Glossary
A/B testing (split testing) – Testing two versions of the same ad or directing a single ad to two different audiences to see which performs better. AdWords – Google’s paid search service that allows...
View ArticleSocial Media Measurement: Gauging Your Success
So you’ve launched your social marketing campaign and you’re watching the likes, shares, follows, and mentions roll in. Hurray! But wait. Your work isn’t quite over yet. In fact, this last phase is one...
View ArticleSocial Media Advertising: How to Create Effective Ads and Promoted Posts
You’ve figured out which social channels your ideal customers spend the most time on and created an on-brand, professional presence on each and every one of them. Now you sit back, post things your...
View ArticleUsing Trending Topics and Holidays to Market on Social Media
Timing is everything when it comes to social media marketing. Because the internet moves at the speed of light, it’s critical for social media marketers to stay on top of news, trends, and the overall...
View ArticleCreating Social Media Images
In our fast-scrolling world, only the most visually arresting posts succeed. It takes 2-3 seconds to form an impression online and 94% of impressions are based upon visual stimuli. You might have spent...
View ArticleHow to Acquire Your Ideal Audience with User Personas
Now that you have an idea of what your social media marketing strategy entails, it’s time to focus on your target audience. This essential step will help guide what type of content you post and on...
View ArticleCreate a Social Media Strategy to Grow Your Business
By its very nature, social media can seem like a long and winding rabbit hole, a complicated system of tunnels full of unexpected twists and turns that can take people in all sorts of different...
View ArticleCreate a YouTube Channel to Promote Your Business
Video. It’s the word that’s on the tip of every social media marketer’s tongue. It’s the thing that gets Millennials and Gen Zers hooked and watching for hours at a time. And it’s the key ingredient in...
View ArticleHow to Make a Facebook Business Page
In social media land, having a Facebook page for your business is a lot like having your business’ name after the @ in your email address. It’s a seemingly small thing, but absolutely essential if you...
View ArticleCreate a Compelling Email Marketing Strategy with MailChimp
The unprecedented popularity and dominance of social media marketing has lead some to declare that email is dead. Oh, how wrong they are. The truth is, email remains the most effective mode for...
View ArticleBring Your Presentations to Life with PicMonkey & Prezi
Are snoozy slide decks and ho-hum images getting you down? Add some pizzazz back into your presentations with a little help from Prezi—and PicMonkey! Prezi is unique presentation software that lets you...
View ArticleStreamline Your Social Posting with PicMonkey and Buffer
A social media marketer’s to-do list is never-ending. Every day is an opportunity to share new content, engage with users, and think strategically about future content. We asked Jenn Reiner, senior...
View ArticleCreate Branded SurveyMonkey Themes with PicMonkey
When I joined PicMonkey, one of the first things I worked on was a survey to our customers. The survey was to help us understand more about why they use PicMonkey, whether their use cases were for work...
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